Week 4 is all about making your store ready for real transactions. On Day 1, we’ll dive into one of the most critical aspects of your dropshipping business: payment setup. You’ll learn how to configure both local and international payment gateways, ensuring that your store can accept payments from anywhere in the world. For those in Pakistan, we’ll focus on the most reliable Pakistani payment gateways so you can easily cater to your local audience while also reaching a global market.

On Day 2, we’ll take a step back and review your stores and products. This is a crucial moment where we analyze what you’ve built so far, offering feedback and fine-tuning your store for maximum success. You’ll receive personalized insights on how to improve your product selection, layout, and overall store performance, giving you the confidence to move forward with a polished, ready-to-sell store.

​By the end of Week 4, you’ll have a fully functional store with secure payment systems in place, ready to start making sales!

In Week 5, we shift gears towards marketing, preparing you to drive traffic and generate sales. On Day 1, we’ll cover the basic foundations of running successful ads, providing you with tutorial videos that break down every step. You’ll also dive into ad design, learning how to create eye-catching ad images using Canva and engaging ad videos with Capcut—tools that are simple yet powerful for beginners. These are the creative assets that will set your campaigns apart and grab your audience’s attention.

On Day 2, we’ll move into setting up your first Facebook ad campaign, covering essential topics like ad budgeting and the 80/20 rule, which helps you focus on what drives the most results. You’ll also learn the art of writing compelling ad copy that resonates with your target audience. While we’ll go through every detail of building your campaign, we’ll hold off on launching it just yet, making sure everything is perfectly in place for a successful rollout.

​By the end of Week 5, you’ll have a strong marketing foundation, with well-designed ads and a campaign strategy ready to go—just waiting for the perfect moment to launch.

In Week 6, we focus on the importance of tracking and optimizing your ad performance. On Day 1, I’ll share my own campaign results, providing a clear example of how to interpret and use your data. You’ll learn how to read key metrics and reports that reveal whether your campaign is on track to success. At this point, I’ll also ask you to share your own campaign screenshots, so we can collectively analyze and discuss what’s working and what might need adjustment.

On Day 2, we’ll dive into auditing your campaigns and creatives. This is your opportunity to get personalized feedback on your ads, ensuring everything is optimized for the best possible performance. Together, we’ll set a testing budget and, finally, you’ll be ready to launch your campaign after all the preparation from previous weeks.

​By the end of Week 6, you’ll have not only launched your first campaign but also gained the ability to analyze and adjust your ads based on real data, positioning you for continuous improvement and growth in the final week.

In Week 7, we bring everything together and focus on reflection and growth. On Day 1, we’ll have an open discussion where I’ll ask about the challenges you faced throughout the challenge. This is your chance to reflect on your journey, share your struggles, and discuss how you’ve grown as a future entrepreneur. We’ll also recheck your overall performance, providing personalized feedback to help you fine-tune your store and campaigns. In turn, I’ll also be seeking feedback from you, ensuring we continuously improve this challenge for future students.

On Day 2, we’ll wrap up with a focus on the key takeaways from the entire 7-week experience. You’ll leave with a deep understanding of the steps you’ve taken, the challenges you’ve overcome, and how you can apply everything you've learned moving forward. This final week is about consolidating your knowledge and building confidence for your next steps in growing a profitable dropshipping business.

​By the end of Week 7, you’ll not only have a fully launched store but also the skills and mindset to scale it and take control of your entrepreneurial future!